A definition of design

I believe that a definition of design needs to be more than a list of designers. A list is certainly useful but the definition should also capture:
– what is designed
– how design happens.  

I think a longer – or more dimensional – definition is needed so that designers can better communicate with non-designers who may not understand design and who may therefore be sceptical/fearful/cautious of design – people who may see design as a kind of Emperor’s-New-Clothes-creating hype. 

Design is a) the creation of b) a proposition in c) a medium, using d) tools as part of e) a process. 

The nature of each component of this definition may differ between designers:

b) Proposition

Visible objects 

eg building, dress, kettle, car but also 

Invisible objects

eg software code, analytic algorithm, policy, process. 

c) Medium

Physical 

eg pencil sketch, 3D model, oil painting, words

Non-physical

Spatial

eg the plan of a building or street grid of a city

Digital 

eg computer game, smartphone application, spreadsheet-based model, immersive (virtual reality) architectural model, sound

Temporal 

ie designing with the medium of time eg a process: a construction sequence or cash flow model. 

All the above are different forms of design medium. 

d) Tools

Designers will use tools (pencil, knife, keyboard, other people’s opinions) in both:

Creative and 

Reflective/analytic modes. 

e) Process

Designers will use one or more means of design inspiration and design review, working alone or in collaboration with others. 

While the nature of b), c) and d) may vary between designers, I believe the consistent ingredient is:

a) Creation

Design is innately creative and creativity is a rare and precious commodity that is fortunately found in abundance in the UK – not always buried deep but often sitting right at the surface. 

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