I was asked an interesting question yesterday about the barriers to growth and acceptance of Space Syntax and Integrated Urban Models.
I believe there are three important components to the answer.
First, the growth of Space Syntax Limited‘s business was robust for 19 years, following its startup as a UCL spinoff company in 1989 – until 2008, when the bottom dropped out of the global real estate market. In that initial period, the company’s turnover grew at an annual rate of over 20%. This allowed continuous staff growth and market penetration. During this time the company devoted profits to the production of new software and new research findings as well as a modest return to shareholders and staff bonuses. It invested this way because it was determined that its growth should be about long term success and sustainability, not short-term reward.
2008 saw the global financial crisis hit the urban planning and design industry at home and abroad. This disrupted the growth curve at Space Syntax for two years. The company is today back on an accelerated growth track having seen consistent turnover growth at over 40% in each of the past two years, the steepest rate in its history. Continue reading